When I lived in a small village in Sweden, you couldn't get anything but Heinz or Felix. I don't think I could even get something like Coop store brand ketchup unless I traveled the 50 km to the city.
Felix's website^ says "Sverige har världens högsta konsumtion av tomatketchup" (Sweden has the world's highest consumption of tomato ketchup), though it doesn't say per capita or in total... I wouldn't be surprised if it was the latter. Sure! Let's put ketchup on spaghetti! On pizza! Why not!? :)
When I was a kid in Sweden in the early '80s I watched an educational film on TV about tomato ketchup containing carmine - red food colouring (E-120, natural red 4) made from crushed cochineal bugs.
I've never come across an actual tomato ketchup brand that contained food colouring. Did that even exist anywhere?
Felix's website^ says "Sverige har världens högsta konsumtion av tomatketchup" (Sweden has the world's highest consumption of tomato ketchup), though it doesn't say per capita or in total... I wouldn't be surprised if it was the latter. Sure! Let's put ketchup on spaghetti! On pizza! Why not!? :)
^ https://www.felix.se/om-oss/en-svensk-mathistoria/