I'm going through a great Irish incubator at the moment and I agree. The ones that focus on customer development and give you the added resources to do it more effectively are definitely worthwhile and make your limited time more productive.

There are a lot of incubators out there. For startup founders I suggest you do your homework.

Mind sharing which incubator that is?

NDRC LaunchPad.

It must have taken 2-3 hours to write the copy, but I'm clueless to the goal.

If it's a competitor to Jelly, show us how it is better.

If it isn't a competitor to Jelly, show us how it is different.

Visually it looks very similar to Jelly, tell us why it's intended to look so similar.

Lots of questions. Perhaps this was the point of the whole page.

I thought this was a parody. Obviously most well known and funded startups would have a large number of early users from SF / The Valley in technical professions.

It's not a parody but rather a thinly veiled ad for a company that harvests and sells your information, while providing no mechanism to get removed from their index: https://pipl.com/help/remove/

I like the app and I think the easy to remember name suits it well, even if Hemingway might turn in his grave. It's a promising start, but I'm not sure if I'd continue to use it unless I could start tracking improvements in my writing.

I would love to see a bit more of the hard data behind the rankings. For example, I just tested a blog article I wrote 5 minutes ago against an article written by a proper journo on PandoDaily and I scored higher. Does that make me a better writer? I hope not.

In all seriousness, the idea has a lot of potential and you could certainly find a few nice ways to compare yourself different writing styles of famous authors Hemingway or someone else.

The app icon doesn't really look Facebook-like and the second screenshot look like a photoshop disaster. If I had never heard of the app, I wouldn't think it's an official Facebook product.

Agreed. When I first saw it in the app store all I could read was "Paper - stories from…"[1]. You don't even see the word Facebook until you click through.

[1] http://pic.twitter.com/MoYtlFfxFv

It's like Apple Inc and Apple Corps.

Lesson to self, avoid generic names.

The generic name seems to have worked out well for Apple though, hasn't it?

Which Apple? it worked out okay for the company that came along and took the name later. Apple Corp has essentially lost their name at this point though

Apple Corps has nothing to cry over, I am sure.

30 years later? Sure, but I think they would have done well with any brand name.

I really like 53's Paper app, but I wouldn't like it any less if it were called Doodlepad, DrawPaper etc.

It's painful to do a tech startup anywhere but in my experience, what London suffers the most from is the cost of living.

I spent the last 3 years working in Shoreditch and most of the startup founders I came across were either bootstrapping to the extreme (spending nothing but sweat capital on their project) or freelancing at least 2-3 days a week to cover costs. I think in practice this makes a lot of the work look more amateurish in comparison to seed/angel funded teams in the US. In practice, you would see a technically very talented founder without the right UI/design, a visually polished MVP with no user traction, a businessy founder outsourcing technical work to East Asia etc.

Actual people still write real reviews on Yelp?

Well, that's the question in this case :)

A bit misleading this part: Less than four months after launch, Quip now runs on 76% of the world's smartphones and tablets.

I didn't know I had Quip on any of my devices.

Also: Available in 11 languages on 8,560 distinct mobile devices, Quip can now be used by 1.3 billion people on mobile devices, and over 2 billion people on PCs.

Last time I checked there were only about 1.5 billion PCs in the World.

I do like the website, but I'd be a bit spooked by the big numbers.

"Quip now runs on 76% of the world's smartphones and tablets"...this doesn't say "Quip is now installed on" for a reason.

According to these ICT estimates, 38% of the population will have PCs in 2013, which would be about 2.734 billion people. (The key statistics excel sheet). http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.as...

Sure they may be overinflated numbers, but no different than what advertising bombards us with on a daily basis. I guess you've never heard of marketing copy.

But let me be a bit more fair.

I checked out the app and it looks really sweet. I don't quite know how I would use this, as I rarely write long articles on mobile, but good job!

New red is much better. Red wine instead of ketchup.