The generic name seems to have worked out well for Apple though, hasn't it?

Which Apple? it worked out okay for the company that came along and took the name later. Apple Corp has essentially lost their name at this point though

Apple Corps has nothing to cry over, I am sure.

30 years later? Sure, but I think they would have done well with any brand name.

I really like 53's Paper app, but I wouldn't like it any less if it were called Doodlepad, DrawPaper etc.