'"Affect" as a noun. Forget it; you're in journalism, not psychiatry (though you might wind up in therapy). "Affect" as a noun means an emotional state as contrasted to a cognition. "Affect" is a dimension of behavior rather than a separate segment of it. "Affect" is thus experienced at the same time that perception, performance and thought are going on. (See, I told you to forget it!)'
Well, it's more than "technically true" if you are writing at all about psychology (and not just psychiatry).
In fact, I just finished reading (a few weeks ago) a lovely book that was largely about affect: Eve Kosofsky Sedgwick's Touching Feeling: Affect, Pedagogy, Performativity.
I'm a fan of the big magazine-layout blog posts that seem to be coming into fashion. It's very engaging and effective at communication, more so than an article would be on the same topic in the same medium.
For example: contra the article's claims, "affect" can be a noun, and "effect" can be a verb.