And this is part 1. He said the idea that got stolen here was relatively minor. Part 2 is a story about a more serious case.

It's more of a 'link-bait-and-switch' title.

i think strategy is more important than an idea because it's more closely associated to execution and the high-level direction of the company, so i don't think it's necessarily link bait per say. the 'idea' seeds the direction but eventually becomes second to strategy. correct me if i'm wrong but that's been my interpretation of the relationship.