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> If we focused less on revenue generation we'd have a much much smoother web experience that would run quickly on mobile devices.

I would flip that: we need to explore ways to generate revenue which don't rely on practices like trackers, structuring content to inflate page-views, etc. which don't benefit the user.

The most obvious example I'd use is ArsTechnica's approach of disabling ads for subscribers – I notice this any time I use a new browser and pages take twice as long to load because web performance just isn't a priority in the ad world.



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