> Why do you need page transitions for articles at all? The only reason I can think of is for more ad displays.
What I read was that it's not for "more ad displays", although closely related. It's because news sites keep (and market themselves based on) a "pageviews" metric, so they try to get as many pageviews as possible out of each piece of content.
What I read was that it's not for "more ad displays", although closely related. It's because news sites keep (and market themselves based on) a "pageviews" metric, so they try to get as many pageviews as possible out of each piece of content.