I would love to see an analysis of how much BTC a user could generate in a day on his/her cell phone with only a 10% impact to battery life. I'm imagining that it's pitifully small today, and it will only be 10% of that number a year from now. Any more than that, and I don't see users accepting the trade-off.
Many of their hypotheticals selling their solution involve bitcoin mining to create cost savings:
>For example, one could build an internet-connected device that shared some portion of mined bitcoin between the user, the retailer, the handset maker, and the carrier — thereby reducing costs and/or increasing margins throughout the entire supply chain.