In those cases, I fall in love with the projected result. Visualizing a bunch of people happier because some obstacle is removed is motivating. More so when they start emailing you their joy over this pain point being removed.
Do you have an unlovable problem in mind? I guarantee I can recast it as the sexiest most important problem there is.
Edit: On second though, if you can show that there is big money in solving [unlovable problem], I wont have to recast it. 1000 bay entrepreneurs will be stumbling over one another to recast it on their "Join The Team" page.
Farming would have fallen into this category until recently.
Pitching anything farm tech / data related in the bay area between 1994 - 2012 or so, would have mostly fallen on deaf ears.
Under no circumstances would you have run into a scenario of 1,000 bay area entrepreneurs stumbling over themselves to copy your farm tech startup ten years ago. You can be sure there are blind spots of opportunity today in the same way.
I work in enterprise myself, and I'm in love with my problem, not my code. But it's a problem of large-scale software development, not a business problem directly.
