"The next hundred years will be different for advertising, and it starts today."

And he was right. Facebook's policy of uniquely targeted ads is unlike anything else on the market, and it will be the future of advertising. It's killer.

Advertising doesn't just change every hundred years, but if you don't think Facebook is one of the two Great Advertisers of the decade, along with Google, then you weren't paying attention.

I agree with you. The kid thinks big.