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The real reason why people use URL shorteners is because they can instantly track how many people have clicked on their link.

For PR2.0 whores, it's addictive.

Twitter's 140 character limit was just the original excuse. Now everyone who is selling stuff loves the ability to track every click and see how their propagate over the "social graph". If they could, they'd force you to install a Firefox plug-in so they know what you are looking at and why you didn't click on their link...



That makes sense, in a weird, twisted, PR sort of way.




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