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This is really an interesting thing to see.

I live in Phoenix, AZ. Which is where the superbowl is taking place. There are literally ads for it EVERYWHERE.

And yet I still meet people who aren't just ignorant of what is going on[1], but seemingly proud of their ignorance.

[1]Of course some people might just not know what is going on, or assume it's just another big sporting event and not really recognize that this one is especially significant.



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