There's nothing naive and presumptuous about it in the least, it's an ethical violation that wouldn't fly by most professional standards and there are vast tracts of legal obligations most people adhere to which define those boundaries, no matter what a small group of hacks suppose.

fortunately the more responsible publications have already updated their policies and looked inwardly to prevent fucking up so publicly and obviously again. (We can hope at the least they won't soapbox to their readership that they are assholes for calling them out!).