> moot is never capitalized

Neither is reddit, but the press doesn't seem to care and a lot of users don't realize it either.

Protip: Never make your brand "always lowercase" because it just won't work.

For some reason lots of people write it as "4Chan" instead of "4chan". They must feel betrayed they didn't get to capitalize the 4.

iPhone

Hah, good point. That might be the only one that actually works.

However, it has an advantage in that it's rarely the start of a sentence (usually it will be The iPhone), and anyone using a Mac will have it autocorrect.

> usually it will be The iPhone

So the brand still doesn't work, since Apple never uses an article.

“The best iPhone […]”

They do use articles in their presentations sometimes, though