The shortened-to-the-point-that-it's-mostly-wrong version:
Prices went up for a variety of reasons, ordinary stores stopped stocking them, and the only way the companies found to move enough issues to avoid total disaster was to target men in roughly the 14-40 age range through dedicated comic book shops, embracing, in the process, a sub-genre of "grittier" comic story lines that had gained some traction.
The shortened-to-the-point-that-it's-mostly-wrong version:
Prices went up for a variety of reasons, ordinary stores stopped stocking them, and the only way the companies found to move enough issues to avoid total disaster was to target men in roughly the 14-40 age range through dedicated comic book shops, embracing, in the process, a sub-genre of "grittier" comic story lines that had gained some traction.