The document does not have the image of the ad itself or how it was advertised to customers. What was stopping customers with discover card to temporarily remove and re-add it? Promotions like this are picked up by coupon blogs, with detailed steps to get the deals. This would explain the ad budget getting over before the forecast and also, gift cards being awarded to users, who had not even seen the ad.
The document does acknowledge that the team responsible for forecast "ad execution team", admitting the fuck up and using amazon cash to fund the the remainder of the promotion. Meanwhile implementing the workflow to require ad click requirement.
Given the context that this was a secretive gen 1 kindle tablet project, people should have been working hard to pull it off by deadline. And you have this whistleblower shooting emails to SVP looking for "who is responsible for latency on amazon.com". I am an engineer at an equally big company in bay area, I hate to work with PMs like OP.
The document does acknowledge that the team responsible for forecast "ad execution team", admitting the fuck up and using amazon cash to fund the the remainder of the promotion. Meanwhile implementing the workflow to require ad click requirement.
Given the context that this was a secretive gen 1 kindle tablet project, people should have been working hard to pull it off by deadline. And you have this whistleblower shooting emails to SVP looking for "who is responsible for latency on amazon.com". I am an engineer at an equally big company in bay area, I hate to work with PMs like OP.