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Microsoft integrating with competitor's products, this sounds news to me. A really good move, for both companies.


It's a good move for Microsoft, but it's not entirely obvious if this is a good move for dropbox or the storage ecosystem.

For example, Box is also working with Microsoft: http://content.box.com/box-for-office-365 -- I would expect integrations with other platforms in the future as well. If the consumer experience is driven around Office apps rather than around the Dropbox app, then at one point the cloud storage solutions truly become interchangeable.


> then at one point the cloud storage solutions truly become interchangeable

I remember one famous Steve saying to Drew Houston that Dropbox was a feature rather than a product. I'd say the need for such a thing as Dropbox made "Dropbox as a standalone product" possible, but in a world where every service starts having its own integrated "cloud" backup service, storage and sync do start looking like a feature.


>Microsoft integrating with competitor's products, this sounds news to me.

Or as it was previously known, "Embrace".


Indeed.

Embrace. Integrate Office with it. Extend. Buy DropBox. Extinguish. Merge DropBox with OneDrive.

Wow didn't expect this comment to bring on the downvotes.


That isn't the original meaning of the term "Embrace. Extend. Extinguish." which harks back to the Microsoft monopoly trial:

https://en.wikipedia.org/wiki/Embrace,_extend_and_extinguish

> The strategy's three phases are:[11]

> Embrace: Development of software substantially compatible with a competing product, or implementing a public standard.

> Extend: Addition and promotion of features not supported by the competing product or part of the standard, creating interoperability problems for customers who try to use the 'simple' standard.

> Extinguish: When extensions become a de facto standard because of their dominant market share, they marginalize competitors that do not or cannot support the new extensions.


True. This is the "new Microsoft" EmExEx meaning.


And how is this different from what every major tech company attempts to do?


For. The. Love. Of. God. Stop meta-commenting on your own downvotes. Don't interject the scoring system into the discussion.

It makes you look like a child. An idiot child.


Yes because name calling on the internet is the height of maturity.


Makes you wonder why MS doesn't just release a protocol that all cloud service providers can hook into...


They pretty much have an API for everything now.




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