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articles which begin with a long section of blithering about the author's background, family, or cats.

It's part formula, part filler to meet word count. My eye immediately skips down a few paragraphs so I can get to the point.



My eye moves on to another article. It's particularly frustrating on this site where informative titles for the links are considered editorial and get swapped back to the typical link-bait title.




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