Either that or there was a genuine gap in the market.. again any sort of taxi company with OK service would have succeeded.
This is how I see it. Uber is not particularly revolutionary, but the existing taxi system in many areas was so regressive and unpleasant to use that it didn't take much more than a decent app to upstage them.
This is how I see it. Uber is not particularly revolutionary, but the existing taxi system in many areas was so regressive and unpleasant to use that it didn't take much more than a decent app to upstage them.