Yeah, I think they do this because if they can make a catchy name and logo, it becomes the focus of the media and I think they must pull in like a million hits or more to these articles. That is valuable if you have something to sell.

I think that soon there will be multiple names for each new vulerability with multiple logo-ed/brand-ed info pages. And then this trend will start to die out.

But for now, you should be worried about the latest Vulnerability[tm].