definitely this. Can get more expensive quick too, especially if a video requires multiple locations, multiple actors, multiple actors speaking, etc etc.
Also I can't remember if Adam does this, but most the industry will have different price tiers based on what you want to do with it. Running something on your homepage is a whole different ballgame compared to homepage + TV ads.
You can still make a decent job with much less than that, by using semi-pro actors, directors and editors.
We made a video with €3.5k, by contacting a local theater / cinema center, and got overwhelming positive feedbacks with the result. In retrospect, we are very happy with the quality/cost ratio.
Yup, I mainly wanted to stress that there options for non-funded startups with little budget. We got lots of positive feedback on the video and I'm sure it did its job of explaining the app to the viewers.
Also I can't remember if Adam does this, but most the industry will have different price tiers based on what you want to do with it. Running something on your homepage is a whole different ballgame compared to homepage + TV ads.