Publishing and Media (Music, Movies & Entertainment) are two sectors known to have illogical business practices and entrenched interests. The internet is still trying to disrupt these sectors, Amazon would love to take your credit card number but they have to operate on what is possible and choose their fights wisely.

Secondly, US is the trend-setter in many things internet, that may be coming to an end but companies would want to try new things in a market they have most comfort before expanding out.