Employers turning a blind-eye to intra-company dealing / distribution is not at all a new thing but I don't think that was the poster's question. I think the poster was talking about open-ness and public face. Again, for VCs and such -- and although that crowd will sometimes deny this -- founders are supposed to be cookie cutter stereotypes.

An openly pot-head founder risks offending or scaring customers or buyers or later investors. It also indicates some who doesn't get the "performative" aspect of being a commodity founder: the expected degree of conformative role playing.