Sorry, my fault for being incoherent. Look for the word "coup" in "Submarine". Viaweb injected a factoid into the, uh, press-o-sphere. Reporters love new factoids.
What I see work, over and over again, is companies manufacturing surveys or studies that come up with numbers and metrics about the market, like, "20,000 enterprises are deploying technology to stop the Storm worm". Some companies will do annual press releases about an official-sounding report they generate, like, "Weboopia's 5th Annual Twitter Study Concludes 4,897,489,281 Messages Delivered Over Twitter In 2007".
What I see work, over and over again, is companies manufacturing surveys or studies that come up with numbers and metrics about the market, like, "20,000 enterprises are deploying technology to stop the Storm worm". Some companies will do annual press releases about an official-sounding report they generate, like, "Weboopia's 5th Annual Twitter Study Concludes 4,897,489,281 Messages Delivered Over Twitter In 2007".