It seems to me that two startups can have be roughly the same in terms of how good it is, but one gets much better PR. Maybe PR only matters all things being equal.
I am thinking of PR strategies for my startup, any ideas? BTW its an open source newspaper
Here is one PR idea that I've never actually tried, though I would be very curious to see if it worked. Write a press release about the problem your startup is solving in the style of a human-interest story. Try and put a human face on the story. Send it to every local newspaper in America and see what happens.
I am thinking of PR strategies for my startup, any ideas? BTW its an open source newspaper