They would gain a bit more respect by getting rid of the Ask toolbar option from the Java installer. Wonder if they actually make any significant money from that garbage.
We signed a contract through which we’d make their toolbar optionally available to our audience via the Java update mechanism. They paid us a much appreciated fee, which increased dramatically when we renegotiated the contract a year later. Distribution was becoming quite valuable to us and to them – and given the “take” rates, or the rates at which consumers were choosing to install new content, the Java audience saw value in the new application.
The year following, the revenue increased dramatically again – when an aspiring search company (again, you can figure out who) outbid our first partner to place their toolbar in front of Java users (this time, limited to the US only). Toolbars, it turns out, are a significant driver of search traffic – and the billions of Java runtimes in the market were a clear means of driving value and opportunity.
The revenues to Sun were also getting big enough for us to think about building a more formal business around Java’s distribution power – to make it available to the entire Java community, not simply one or two search companies on yearly contracts.
And that’s what Project Vector is designed to deliver – Vector is a network service to connect companies of all sizes and types to the roughly one billion Java users all over the world. Vector (which we’ll likely rename the Java Store), has the potential to deliver the world’s largest audience to developers and businesses leveraging Java and JavaFX. What kinds of companies might be interested?
If you talk to a Fortune 500 company or a startup, pretty much everyone craves access to consumers – which is the one problem we’ve solved with the Java platform. Most folks don’t think of Sun as a consumer company, and largely we’re not, but our runtimes reach more consumers than just about any other company on earth.
