I love this. We need less social apps and more DIY science kits. And the greatest thing about this is the concept of buying a kit for someone that really wants to experiment and learn but doesn't have the means to buy one. And to be honest, a model where I could go and buy one for a specific user instead of a global kickstarter campaign would work even better.
I've actually ordered and built a couple of these spikerboxes with my wife. In addition to the experiments being incredibly entertaining, assembling the kit was a fantastic intro to soldering and basic analog circuits.
