This is the difference between a consultant and a contractor.
A contractor is an order taker. A consultant is a trusted advisor.
You'll pitch to a different level (middle managers and above) but you'll also double your billing rate. It works very well with companies that don't have a CIO/CTO/VP of IT and are struggling but don't really know why.
The epipheo guys are pretty good at putting business pain into a short message. You may not want to have cartoons, but watching their videos can give you quick insights on marketing your solutions.
As for what to call yourself, incorporate and go with "principal consultant", "founder", "CEO", whatever. If you specialize, use that in the company name or as a subtitle on your letterhead/email sigs/cards/etc.
A contractor is an order taker. A consultant is a trusted advisor.
You'll pitch to a different level (middle managers and above) but you'll also double your billing rate. It works very well with companies that don't have a CIO/CTO/VP of IT and are struggling but don't really know why.
The epipheo guys are pretty good at putting business pain into a short message. You may not want to have cartoons, but watching their videos can give you quick insights on marketing your solutions.
As for what to call yourself, incorporate and go with "principal consultant", "founder", "CEO", whatever. If you specialize, use that in the company name or as a subtitle on your letterhead/email sigs/cards/etc.