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Maybe the shift towards web apps has turned potential users away from desktop apps like the one mentioned.


I don't think he said his sales were flagging, just that Adwords was becoming less profitable.


He said "conversions" were falling, which means sales: http://successfulsoftware.files.wordpress.com/2013/05/adword...

But he doesn't say whether conversions-per-incoming-click are declining.


CTR and conversation rates have remained pretty constant throughout.




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