By "the writer", you mean yourself, right? I think the GP is just pointing out how unusual in style such articles are compared to, say, US tech websites. I very much doubt you'd see a sentence like "There are many things that might steal your heart away at this device" there.

A more cynical man than I might label it a gushing puff piece garnered by some expenses paid Nokia PR event, GP points out cultural differences that might belay such an accusation.