How can you say that paid search traffic converts less than
organic search traffic? The beauty of paid search traffic is being able to target the RIGHT keywords for the RIGHT customer and the RIGHT time.
It is inherently wrong to say paid search traffic converts worse than organic search traffic because different variables will change the outcome (conversion rate). Those variables can be keywords, negative keywords, type of keyword matching, ad copy, time of day, landing page, geography, industry, product. I can change these variables and make the paid traffic convert poorly compared to the organic visitors. I can also tweak these variables and have my paid traffic converting much better than organic traffic!
What is my point? The data that you used to draw your conclusion, that organic is better than paid, was simply data from a poorly converting paid search campaign. Not to worry though, most paid search campaigns are full of flaws because a lack of understanding of the Adwords system.
Furthermore, Google does not want me to "believe" anything. I have websites that rank organically AND which receive paid search traffic (Google). I have my own data to draw conclusions.
It is inherently wrong to say paid search traffic converts worse than organic search traffic because different variables will change the outcome (conversion rate). Those variables can be keywords, negative keywords, type of keyword matching, ad copy, time of day, landing page, geography, industry, product. I can change these variables and make the paid traffic convert poorly compared to the organic visitors. I can also tweak these variables and have my paid traffic converting much better than organic traffic!
What is my point? The data that you used to draw your conclusion, that organic is better than paid, was simply data from a poorly converting paid search campaign. Not to worry though, most paid search campaigns are full of flaws because a lack of understanding of the Adwords system.
Furthermore, Google does not want me to "believe" anything. I have websites that rank organically AND which receive paid search traffic (Google). I have my own data to draw conclusions.