> I think of it as a replacement to a newspaper for my parents, it makes a whole lot of sense.
Exactly how I feel. I stopped going there, I stopped checking my email there in years. It is a site used by grandparents. Even my mom in her 60 uses google (gmail, google news, search). A lot maybe has to do with yahoo.com just being there first and those that got computers back then just never switched (kind of like people still paying for AOL dialup).
And even though many criticize it for being dull it is exactly familiar and doing something crazy and outlandish would have driven away their remaining user base.
Now there also an aspect that yahoo has a better audience for certain ads, they also might be receptive to ads in general. So in that regard Yahoo can keep staying afloat. But in the long run I am not sure how they'll attract new users.
Come to think of it, Yahoo is like the Buick of web industry. The only people I see buying and driving those are elderly folk. When they can't drive there is a risk the brand will just go away.
Exactly how I feel. I stopped going there, I stopped checking my email there in years. It is a site used by grandparents. Even my mom in her 60 uses google (gmail, google news, search). A lot maybe has to do with yahoo.com just being there first and those that got computers back then just never switched (kind of like people still paying for AOL dialup).
And even though many criticize it for being dull it is exactly familiar and doing something crazy and outlandish would have driven away their remaining user base.
Now there also an aspect that yahoo has a better audience for certain ads, they also might be receptive to ads in general. So in that regard Yahoo can keep staying afloat. But in the long run I am not sure how they'll attract new users.
Come to think of it, Yahoo is like the Buick of web industry. The only people I see buying and driving those are elderly folk. When they can't drive there is a risk the brand will just go away.