Oh this smells of desperation. Rebranding the company costs headed stationary, signs etc - not that cheap and RIMberry are the last who can realy afford it. I honestly don't think they have thought this thru, its like closing my eye's and going you can't see me now. Still have the shite middle managment to mess things up.
totally agree , rebranding is quite expansive and it is just one of these voodoo idea when everything else failed ... just sell the company already and you'll be better off ... or go with android and make the best hardware money can afford...
Oh they missed a great opertunity to sell rebranded hardware and move there enterprise software onto linux. That would of opened up a more rubust and profitable area they ended up giving away selling lots of copies of Microsofts exchange for others.
They then overly focused upon the consumer market at a neglect of the business area, which was the core. The upshot is they ended up alienating a lot of influential business types and that filtered down into lots of bad words about them and a share price reflected it as in they could do no right in the end.
Now QNX was a good move, but that has been a overly slow adoption to the extent that they ended up having to release newer versions of there older OS. During this phase they lost a lot of good staff and things got messy. But we now after years laetr have the product they should of had at least a year ago.
The new OS is nice, but for many it is too little too late. They have now in some ways aliented there growing market by not having a cheap device available and no OS upgrade available for there lesser handsets. They will for all appears end up alienating there growing markets in an attemt to regain there lost business customers.
Still the same opertunities being missed and whilst I wish them luck they have yet to try and cash in on Apple and Android users via a paid for application that does there email and messaging. Some would pay for that and it could even get people thinking about there phones next time they upgrade. But that is another of many missed opertunities they just seem to let slip by. The upper managment has changed, a lot of staff have changed and with that the problem really has to be in the middle.
