"he is saying that Google has a monopoly on search, and that they are using that monopoly to dominate the advertising market"
That's also what I thought he meant. The problem is that search isn't a market. They dominate the search based advertising market because they dominate search (which is not a market in and of itself, it's free content that gets eyeballs like a TV show).
And in my opinion at least they are great at their ad distribution business (where the ads go on other people's sites) because of their high value brand, not from some sinister tactic they are able to inflict because of their dominant search engine.
It is interesting to me when people say that "search is not a market". So pardon my ignorance but if search isn't a market, why (in the case of antitrust clauses against Microsoft) are browsers a market?
That's also what I thought he meant. The problem is that search isn't a market. They dominate the search based advertising market because they dominate search (which is not a market in and of itself, it's free content that gets eyeballs like a TV show).
And in my opinion at least they are great at their ad distribution business (where the ads go on other people's sites) because of their high value brand, not from some sinister tactic they are able to inflict because of their dominant search engine.