Wired has had embarrassingly low standards for a long time. They go for the "razor-cool, cutting-edge" appearance, which invariably fails because the cutting-edge people don't care about being supercool. That means that while Wired occasionally has a fascinating, relevant article, they more often have lame stories that try too hard.

I don't know if "razor-cool" is a description, since it makes no sense, but it sounds good to me.