I don't understand how running your own Relay is related to competing with Bluesky. A Relay is just a dumb websocket broadcaster. Yes, you can absolutely run one on your own if you don't want to rely on any of the existing ones. I don't think this has to do with competition.
I'm saying that if there is any required component of a full ATProto setup whose lowest-friction implementation is "use the One True Central Implementation, which every tool defaults to and which will be very painful to change", then it's not a decentralized protocol. Are there any components of ATProto that are found not through a service discovery mechanism that would seamlessly migrate to a new service, but by every individual app going "here's the hardcoded URL we never expect you to want to change"?
I like the concept of working like RSS. I don't like the idea of having a massive ecosystem coordination problem with game-theoretic network effects, for any component of the system.
No tools meaningfully "default" to it — it's something you set up at the app level. And no, it's not hard to change, it's literally a single string constant that you put yourself into the code. If I were making a serious app, I'd likely run one myself for peace of mind. It's not difficult, you just spin up the Docker instance with it.
