> Rather, if you list a price for various packages, people get scared off
Yet somehow other businesses manage to convey tiered pricing without scaring customers.
Imagine trying to book a hotel room but were told to contact them because they have a range of rooms from single bed to honeymoon suite. "We couldn't possibly list all the packages, it would confuse you!"
Or try to buy a car, but the dealer refused to list a base price because "we have so many options it's meaningless".
Withholding guideline or indicative pricing is a deliberate obfuscation designed to increase friction and reduce choice.
Yet somehow other businesses manage to convey tiered pricing without scaring customers.
Imagine trying to book a hotel room but were told to contact them because they have a range of rooms from single bed to honeymoon suite. "We couldn't possibly list all the packages, it would confuse you!"
Or try to buy a car, but the dealer refused to list a base price because "we have so many options it's meaningless".
Withholding guideline or indicative pricing is a deliberate obfuscation designed to increase friction and reduce choice.