> It is so easy to sit on and critique from the sidelines. Steve Jobs had a passion for product, and it showed - he pushed the teams to make things he approved of, and that was the measure. Tim Cook had a passion for growth, and as the article states, Apple's income now rival some GDPs.
Who cares that it's Tim Cook's "passion" unless you're an Apple investor?
Under Tim Cook's leadership Apple has clearly been leaning into services for some time now. (Whether you like that or not, it looks like Eddy Cue was the one who was tapped to push out in this direction.)
I imagine that was probably Cook recognizing that having your entire company propped up by a single hardware product line is a dangerous position to be in.
To that end it is not just Apple investors but Apple customers and Apple as a company that may well end up benefitting from Cook's cautionary strategy. We've seen tariffs threaten Apple's hardware. A future downturn in the economy that erodes a consumer's ability to spend could also wreak havoc on Apple.
Who cares that it's Tim Cook's "passion" unless you're an Apple investor?