> Good flavors and mouth feel (not tofu!) are important
as one of those vegetarians who isn't particularly compelled by anything intentionally imitating meat, this is always somewhat funny to me. tofu already has good flavor and mouthfeel if prepared well, and presumably the rest of this alleged market segment is as capable of preparing tofu adequately as i am personally. so even if beyond was to pivot to (also) being beyond tofu, i fail to see how that would capture appreciably more of the market.
i could be wrong, but it's always seemed to me that most of the apparent demand for something better than tofu is not in fact coming from inside the house.
I love tofu too but mostly buy pre-prepared ones, open and bite it cold (yummy !) My current favorites are the "dried" Taifun like their Japanese Style.
sorry, can't say i've ever cooked from a recipe, but i highly recommend caramelizing already-crispy tofu with soy sauce, sriracha, and ginger (+ fish sauce if you swing that way)
as one of those vegetarians who isn't particularly compelled by anything intentionally imitating meat, this is always somewhat funny to me. tofu already has good flavor and mouthfeel if prepared well, and presumably the rest of this alleged market segment is as capable of preparing tofu adequately as i am personally. so even if beyond was to pivot to (also) being beyond tofu, i fail to see how that would capture appreciably more of the market.
i could be wrong, but it's always seemed to me that most of the apparent demand for something better than tofu is not in fact coming from inside the house.