It's also a question of class, fundamental to the structure of capitalism. This is the same problem ALL technological progress goes through in capitalism. Workers are not the ones in control of the organizations. Capitalists, the owners, control the organization. So if new technology makes the organization as a whole more efficient, capitalists control how the efficiency gains are distributed. Technological progress should be a good thing, liberating us from work as we become more productive, reducing working hours and increasing pay and free time. But under capitalist owners, it becomes myopic and detrimental to workers, used to squeeze out more work and revenue like you said. If workers were in control of the organizations in which they work, technological progress would be deployed as the vast majority of people wanted.