If you want to sum up the 90s in the UK for people like me who became adults then, it would be the song, "Things can only get better". A little embarrassing, yes? Naive? and yet there really was an optimism then. If things weren't great (and objectively it was a poorer country), they were getting better, and they could get better, and they would. Happiness is more about cake tomorrow than cake today, and in the 90s you really could believe it. Do we have that belief now? Managed decline, it feels like, is the best the UK can offer.
To make this a bit more pithy: in the 1990s we were excited about the coming 21st century. In 2025, do we think the 2030s are going to be better, really? Or are we looking down the barrels of one maturing catastrophe over another?
Exactly. I think everyone in the UK of a certain age would just think New Labour if they heard that song.
Also made a bit of a comeback with the Starmer govt, after it was played at the election announcement and tapped into the 90s revival with Oasis & Britpop coming back in vogue.
I haven't heard a frankly optimistic piece of pop music in a very long time - the example I can think of from the 80-90's in the US is 10,000 Maniacs ("These are Days" was a Clinton campaign theme song.) Some people bash them is trite "concern rock", but at the time there really was optimism that society could be (and would be) improved.
To make this a bit more pithy: in the 1990s we were excited about the coming 21st century. In 2025, do we think the 2030s are going to be better, really? Or are we looking down the barrels of one maturing catastrophe over another?