If there’s one thing I learnt from HN it’s how many people can’t comprehend this. Is it a byproduct of growing up in a very transactional or selfish environment?
Yes. First being a YouTube creator became a business, then twitch, tiktok, twitter. GenZ basically grew up with everything being/becoming a business "opportunity". Making money is the goal for "creators", to the point where ads have become normalized and not having a sponsor is leaving money on the table.