Because we built the same inbox infrastructure as Gmail. Inboxes have threads, threads have messages, messages have attachments. You can search, label, filter, reply, forward. None of this comes out of the box with SES.
Harder than you would expect! Since we tried this ourselves before switching to Agentmail. Threads, attachments, ccing, DNS management, sending to gmail vs outlook vs yahoo, etc. It add up to be a major pain.
I understand the differentiator vs GMail, but API-based scripted email access isn’t new.