Both examples from the article (maps, Google's iOS app) are examples where the author claims/implies Apple is at fault. So I don't think the title slip is particularly misleading.
Also, who cares who started it? Usually, competition is good for consumers--in this case, if Apple approved this app, competition would mean we have two natural language search apps on iOS. The problem is that Apple is "competing" by hurting their users, not by improving their products. And Google does this too (see: lack of turn-by-turn navigation on iOS), but my sense is they do it less.
As the article does, it's more helpful to focus on how the competition takes place than on casting blame for starting the "competition," which is fundamentally a good thing.
Also, who cares who started it? Usually, competition is good for consumers--in this case, if Apple approved this app, competition would mean we have two natural language search apps on iOS. The problem is that Apple is "competing" by hurting their users, not by improving their products. And Google does this too (see: lack of turn-by-turn navigation on iOS), but my sense is they do it less.
As the article does, it's more helpful to focus on how the competition takes place than on casting blame for starting the "competition," which is fundamentally a good thing.