Comparing with laptops isn't really a fair game, as they have stopped adding features for years and simply improve on speed. Smartphones are in the middle of a very strong development curve, where we find ourselves with portable computing platform we haven't yet figured out all possibilities of.
Clearly, other companies are prepared to ship with less preparation than Apple, but Apple would not have been where they are with the iPhone if their only reasoning was to "deliver a faster replacement phone at the end of contract". They innovated on iOS, app-marketplace, Siri (still being worked on...) and Airplay, to mention a few. All of them replacing similar too-early-too-crappy competitor innovations.
That the iPhone 5 did not add "one more thing" either means Apple does not think it's necessary (exposing themselves, like Nokia did, to the risk of the "next Apple" showing up with a great re-innovation), or because they couldn't get it done in time or with the technology available (which means they should invest more in R&D - they can afford it).
I'm very happy Apple both innovates and puts the bar high - I'd rather have good NFC from Apple than ok NFC from Google. It's good for users. For the time being, I will give them the benefit of the doubt that the new stuff - NFC, fingerprint, new batteries, etc - is simply not mature enough yet. But if Apple stops trying, they won't be able to sustain their curve. Android is already grabbing most new users - at which point will they start grabbing iPhone users?
>Comparing with laptops isn't really a fair game, as they have stopped adding features for years and simply improve on speed. Smartphones are in the middle of a very strong development curve, where we find ourselves with portable computing platform we haven't yet figured out all possibilities of.
This isn't entirely true. Apple themselves have improved things a bit with the Macbook Air, reducing weight and improving battery life to a ridiculous degree. They've also added the retina displays to their higher end macbooks. Even some of the functionality you mention in phones (such as airplay) has been put into these devices.
Clearly, other companies are prepared to ship with less preparation than Apple, but Apple would not have been where they are with the iPhone if their only reasoning was to "deliver a faster replacement phone at the end of contract". They innovated on iOS, app-marketplace, Siri (still being worked on...) and Airplay, to mention a few. All of them replacing similar too-early-too-crappy competitor innovations.
That the iPhone 5 did not add "one more thing" either means Apple does not think it's necessary (exposing themselves, like Nokia did, to the risk of the "next Apple" showing up with a great re-innovation), or because they couldn't get it done in time or with the technology available (which means they should invest more in R&D - they can afford it).
I'm very happy Apple both innovates and puts the bar high - I'd rather have good NFC from Apple than ok NFC from Google. It's good for users. For the time being, I will give them the benefit of the doubt that the new stuff - NFC, fingerprint, new batteries, etc - is simply not mature enough yet. But if Apple stops trying, they won't be able to sustain their curve. Android is already grabbing most new users - at which point will they start grabbing iPhone users?