This could actually be huge. All they need is a few high DAU accounts to help them market this device. I totally agree with their premise that current games are limited by the touch functionality. If they can bring the price down and just get to a medium-sized installed base, their free app will work wonders for small indie-sized devs. Current game devs are being priced out of the market for advertising, but if they can innovate on the discovery end, they could become a low-cost Xbox competitor with a much larger catalog of games.