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> It's awesome that they've been involving the public so much in the details of how the rover mission really works.

It must be mission critical to spread awareness since their budget cuts are getting worse and one way to correct that is to get people excited about space exploration. They now put a considerable effort in PR, involving people in the mission, sharing most of the information and making professional videos. And i believe this is why we see twitter accounts of most astronomers, satellites, rovers and other NASA properties. The NASA's ustream has been very popular lately and they have presence on every major social network. And curiosity was named after an essay written by a student in a competition organised by NASA for school students.



"And curiosity was named after an essay written by a student in a competition organised by NASA for school students."

Nasa has been doing this for some time now, Sojourner[1], and MERs (Spirit & Opportunity) have also been named by student competitions.

[1] http://mars.jpl.nasa.gov/MPF/rover/name.html




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