Yes, that’s the marketing working. People are basically purchasing a dream in the same way Rolex actually sell the idea of James Bond and Roger Federer. The brand wants people to somehow think that owning a random bunch of expensive metal connects them to people who did compete from the Longitude Prize more than just thinking about them.
It’s completely fine if it makes people happy but it’s also in a lot of way manipulative and disingenuous. That’s why I hate industries which are purely marketing based.
I don't think I'm connected to those people. I think it's a nifty device and I like how it looks. I learned about the Longitude Prize from a history book, and I doubt that it was commissioned by the watch industry.
Not everything is some ugly marketing conspiracy. People have appreciated beautiful, clever things for as long as they've been making them.
It’s completely fine if it makes people happy but it’s also in a lot of way manipulative and disingenuous. That’s why I hate industries which are purely marketing based.