Platforms which drive away normal users with unwarranted hate become increasingly concentrated with toxic people over time.
If bluesky don’t find a way to escape this spiral of driving away normal people and attracting toxic people it’s going to become a sort of left-wing 4chan.
Have a peek at the Facebook comments on Adobe's account. The sentiment is the same. We live in an economy where customers have no outlet to have their concerns heard, while companies set up shop on communal forums to blast their bullhorn. Why should communication be one way?
It's interesting that you see this as a moderation issue for Bluesky rather than an opportunity for a billion dollar brand to rethink the way they communicate online.
I'm addressing the assertion that mean comments will scare off 'normal people'. It hasn't yet on Facebook, Reddit, Instagram etc. Brand pages get blasted everywhere, it comes with the territory.
Facebook has size and inertia. Bluesky is small so needs high status early adopters. Such people have reputations to maintain so will avoid toxic drama like Bluesky. The sites are in different life stages.
If bluesky don’t find a way to escape this spiral of driving away normal people and attracting toxic people it’s going to become a sort of left-wing 4chan.