So those names were indeed terrible. But how the hell do you name things well? It's really hard.
The second you write some code you have to call it something, and I imagine that's the point where people think up janky cute names, and then it's in the codebase and that's that. I know for me I think up something stupid and then roll with that, presuming that if it ever makes it out of localhost it will be renamed to something sensible.
These people are just pitching, no wonder there names are like AwesomeSaucr and CakeBacon and what-not.
Jeff @ MakeGood; I pitched yesterday at StartupRiot.
For what it's worth, 'makegoods' are old ad-industry jargon for extra ads which have to be run to literally 'make good' on what you've sold to an advertiser... plus a half-way decent play on words. Our target clients instantly get what we do, and want a t-shirt = mission accomplished.
The article has exceptional wordcraft, that's true. However, of all the potential angles or stories he could have written, he simply phoned in this bashing of the attendees for wearing khakis and using "TPS Report" industry jargon. If he'd actually bothered to talk to any of these companies he could have written so much more.
I'm going to dust off my khakis and get back to coding up our solution for our clients who love us now.
PS: i hadn't looked at the author's bio until I saw the comment of someone who did and called the author a "hipster twat." Thanks for that, our office was rolling.
Names don't matter. Google is a terrible name. Yahoo is a terrible name. Do you think Facebook became what it is because of their name? Do you think MicroSoft got where it is because of the name? Do you think Linux and Apache took sizable chunk of their market afterward because their names were better?
Names are insignificant. You can pay millions for most awesome name on the planet and flop, and you can choose name like "git" and create awesome software that everybody uses. People would use anything under any name if they like it.
The second you write some code you have to call it something, and I imagine that's the point where people think up janky cute names, and then it's in the codebase and that's that. I know for me I think up something stupid and then roll with that, presuming that if it ever makes it out of localhost it will be renamed to something sensible.
These people are just pitching, no wonder there names are like AwesomeSaucr and CakeBacon and what-not.